Our Why

Producers and theatre organisations need more than just general management; they need well-being support for their companies and themselves. We believe that everyone deserves to be looked after in their work and that the attitude to well-being in theatre and the wider entertainment industry needs to change. In response to this gap in the industry, HD General Management puts well-being at the core of what we do and this ensures that we prepare for and mitigate crises in company culture before they happen.

With no shortage of skills between them, HD General Management was founded by two award-winning producers and experienced general managers. Grace and Ameena believed there was a solution to the lack of care provision they noticed across the sector. In creating HD General Management, they found a way to work smarter; addressing the care issue with inbuilt practices and providing the outstanding general management service they are individually known for.

At HD General Management, we go above and beyond with our bespoke, exceptional and hands-on general management services built on a non-negotiable foundation of care and inclusion.

Who We Are

Ameena Hamid (She/Her)


Ameena is the co-founder of HD General Management having been frustrated by the gap in bespoke access, HR and pastoral support for theatre producers, venues and productions. She leads on our HR, EDI and contracting work and looks after our legal, PR and Marketing relationships including hotel and brand partnerships. 

Ameena is London based general manager, commercial producer, festival curator and facilitator. She was named Best Producer at the Black British Theatre Awards 2022 for her work as a Producer on the Wiz with Hope Mill Theatre Manchester. Ameena was heralded as “a true role model to the future generations" by Official London Theatre and is one of The Stage 25, theatremakers to watch out for in 2022 and beyond. At just 23, Ameena is the youngest producer and general manager currently working and the youngest ever female producer on the West End having cut her teeth on Death Drop (Garrick Theatre) as an Associate Producer in 2020.

She also worked as Assistant Producer to The Show Must Go on Live (Palace Theatre), as a General Manager for Wonderville Magic and Illusion (Palace Theatre), and as Theatre Producer at Soho Theatre. Ameena is on the Board of the League of Independent Producers.

She holds a BSc in Social Anthropology with First Class Honours from the London School of Economics and Political Science. Ameena also has course credits from the National Theatre, Royal Academy of Dramatic Art and Harvard University.

Other Credits include: Dick Whittington (Phoenix Theatre), Producer on Graduates at Cadogan Hall, Producer on Eating Myself (Applecart Arts and FAE Lima, Peru), Producer on Killing It and Since U Been Gone (VAULT Festival).

Grace Dickson (She/Her)


Grace is the co-founder of HD General Management with a view to bring a fresh perspective, attitude and methodology to general management services, putting the focus on wellbeing, access and pastoral support in large scale productions - something the industry could do with a bit more of. Grace leads on our financial and accounting work, tour and venue booking and Edinburgh Fringe office.

Grace is a Newcastle born, London based producer, general manager and production accountant. She runs Grace Dickson Productions which in its first 9 months of operation, produced 17 exciting new projects with a diverse range of creatives, working with over 180 freelancers. Credits include Project Dictator (New Diorama Theatre), Whodunnit [Unrehearsed] 2 (Park Theatre), Move Fast and Break Things (Summerhall), Belly Up (Turbine Theatre), Flushed (Park Theatre), Chatham House Rules (Pleasance), and Different Owners at Sunrise (Roundhouse).

Grace recently joined Francesca Moody Productions as Associate Producer, with whom she is working on a huge range of productions and development projects, from fringe to the West End. She is Company Producer for Lagahoo Productions (SPLINTERED, Soho Theatre; BOGEYMAN, Edinburgh Fringe) and These Girls (Bible John, Edinburgh Fringe).

Grace is Accounts Assistant & Bookkeeper at Runaway Entertainment working on a number of West End and No.1 touring productions. She is also working as an Associate Producer for multiple socially engaged organisations including REcreate Agency, Park Theatre, Freight Theatre and Rhum + Clay.

Grace holds a BSc in Mathematics from the University of Edinburgh and an MA in Creative Producing with Distinction from Mountview Academy of Theatre Arts. She was previously Assistant Producer to Ellie Claughton with whom she worked for award-winning political touring companies Breach (It's True, It's True, It's True; Joan of Leeds), LUNG (Trojan Horse; Who Cares) and Barrel Organ (Conspiracy). She was also the General Manager of Rhum + Clay and the Production Coordinator at LIVE General Management.